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Peak seasons and holidays for SEO

SEO takes time. It’s not something you can do one day and then benefit from the next. In fact, it can take you several months from the point you publish an article or content plan to the point that it starts ranking well in search engines. […]

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Why you need a professional casino copywriter

If you know nothing about online content and copywriting, it’s easy to assume that content is content and the only thing that matters is price. This is a trap that many webmasters fall into, specifically in the affiliate industry, where margins are slight and costs are […]

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Why sports betting SEO is a minefield

Search engine optimization (SEO) is always a bit of a challenge. There are several things to take into consideration, from articles and URL layouts to competing websites and backlinks. These issues are amplified with sportsbooks, as SEO is much more difficult and problematic where this industry […]

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Why casino-related SEO is more difficult

New online casinos are springing up all the time and for every online casino competing for new business, there are a hundred affiliate/review sites trying to earn their slice of the pie. This creates a highly competitive industry in which everyone is competing with everyone else, […]

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5 common mistakes when writing casino content

Every new casino is launched with a foundation of guides, testimonials and blogs, and in the weeks that follow their launch there is also a deluge of reviews. In addition to this the internet is awash with slot reviews, gambling guides, and so much more. Casino […]

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How to plan an effective casino content strategy

Good content is essential if you want to lure players into your website and make sure they stick around. It’s the basis of all popular websites, the reason people visit, stay, bookmark and recommend, and that’s why casino content is one of our main specialities here […]

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The first steps to tackling SEO content creation

SEO can seem complicated at times and it can be stressful to try and wrap your head around it. After all, there are many factors to consider, many pitfalls to avoid and many stressful situations to maneuver, yet failing to do these things properly could result […]

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