Casino SEO: Guide to optimizing your online casino
Good casino SEO is essential if you want your business to succeed. It doesn’t matter how much money you spend on Google Ads, Facebook campaigns, and traditional media, everything comes back to SEO in the end. Get it right, and you’ll earn yourself a steady stream of highly-targeted traffic that won’t cost you the earth; get it wrong and you could fade into search engine obscurity.
To make sure your casino SEO is on point, here are some top tips for optimizing your site.
iGaming SEO site issues
iGaming SEO is relatively simple but it’s also easy to get wrong. And unless you’re conducting regular SEO audits, you may not notice these issues.
Some of the most common mistakes when writing casino content include:
1. Assuming the writer will do everything
A capable casino writer will have a good grasp of SEO. If they have experience writing for casinos, they should be knowledgeable about casino SEO as well. However, one writer can’t be expected to manage all of your SEO.
Content is king and if the writer focuses on well-written, well-researched content then they’re halfway there. But there’s more to it than that. You need links and shares; you need a developer who knows how to implement the content and a marketing team that knows how to push it. That’s why the best gambling SEO services are all-encompassing, with multiple experts working on the same projects.
2. Duplicate content
Duplicate content is one of the oldest mistakes in the book, but it’s one that countless sites continue to make. In the bad old days of search engine marketing, websites would just duplicate the content to launch multiple sites, allowing them to push several sites to the top of the rankings. But this didn’t last very long and Google quickly began to punish sites that duplicated content, even if they owned the content they were duplicating.
Any time you copy and paste content, whether you’re taking it from a developer’s site or from your own, you run the risk of being penalized.
Good casino copywriting is about creating original content above all else.
3. Focusing too much on the length
Length is key and, generally, longer content is better. But that’s not always the case. The Google algorithm is very advanced. It knows how to spot bad content. It’s better to have a detailed, well-researched 500-word article than a 3,000-word article with nothing but regurgitated information and superfluous sentences.
4. Low-Quality links
This is not 2009. Good casino SEO doesn’t involve spamming your links on every site that will accept it. Google wants quality, not quantity. It’s better to have a single backlink on a respected site than a thousand backlinks on PBNs and low-quality directories. Of course, this is difficult with casino SEO, because few sites will willingly link to gambling URLs, but that’s why you need a good SEO team on your side.
The best SEO for online casinos: It’s all about the content
The golden rule with SEO for online casinos, and all SEO for that matter, is to write for the reader and not for Google. You can’t trick the Google algorithm, and even if you find a way, your hard work will be undone by the time the next update arrives. Google is smart, and it’s getting smarter. If you really want to appeal to it, you need to think ahead.
The ultimate goal for Google is to rank well-written, informative, and authoritative content higher than anything else. The best casino content, therefore, is created by casino copywriters who know what they are talking about and understand that accurate information and error-free writing always beats keyword stuffing and link spamming.
Good iGaming SEO begins and ends with a writer who can:
- Create original content
- Understand the industry they are writing about
- Write content people want to read
- Include original opinions and facts
- Discuss relevant research
- Provide a balance between evergreen content and topical content
Gambling SEO services
Good casino copywriting requires a hard-working team, highly-skilled and knowledgeable writers, and editors who can keep your content pristine, accurate, and relevant. That’s exactly what you’ll find here at Language Bear. We provide the complete package—the ultimate gambling SEO services for new and established casinos and sports betting sites.
Did you know that Language Bear now offers free SEO consultation? Contact us today to discuss our SEO services and see what we can do for your business.